November 20, 2016 07:49 PM
Advanced technology Mahindra rise transplanter on display at Innovation Pavilion at CII Agro Tech 2016

Chandigarh (Face2News)

The Pavilion is a big draw with progressive farmers of the northern region at CII Agro Tech 2016 currently going on at the Parade Ground in Sector 17, Chandigarh. The pavilion is also showcasing technology related products of more than 20 young entrepreneurs and innovators from all over India, including IIT Mumbai, IIT Delhi and Tamil Nadu Agricultural University.Mr. Pranab Mukherjee, Hon’ble President of India and Mr. Reuven Rivlin, Hon’ble President of Israel visited the Innovation Pavilion today soon after the inaugural session.Mahindra & Mahindra stall which is exhibiting a wide spectrum of future technologies like Trringo and Digisense at the CII Agro Tech 2016 has been a big hit with the farmers of the northern region. Mr. SujayKarnad, DGM, Mahindra & Mahindra, explained that Trringo is a first-of-its-kind tractor and farm equipment rental business that aims to raise the level of mechanization in the Indian farming. “Now, whenever farmers need a tractor or any farm equipment, they can simply call Trringo, or use its mobile app and place their order. By harnessing the growing reach of the mobile and its strong franchise network, Trringo is creating potent business opportunities and in the process, bringing mechanized farming within the reach of every farmer in India,” he said. Other technologies that the company is also showcasing are Digisense which allows customers to track their tractors in real time and Solution Selling which takes help in pioneering possibilities with the farmers to improve their lifestyle and tractor purchasing experience. The company plans to launch many of these technology based services early next year.

 “The potential for growth in the northern region is immense,” said Mr. S. S. Swamy, Vice-President, Sales & Marketing, Tessol which provides cold storage and transportation solutions to farmers. “The company currently has a strong presence in the West and South of India and is working to expand it in the north,” he added. With a large number of deployments across various applications (Dairy, Seafood, Meat, Bakery, Poultry, Ice Cream, Vegetables etc.) and a Pan-India service network, Tessol is the fastest growing innovative cold chain product company in India.

Another technology which got a good response was SoilSens, sensors and systems developed by the students of IIT Bombay to help farmers in monitoring soil and ensure controlled irrigation. “Compared to all other technologies showcased at the CII Agro Tech, the sensors and systems developed by IIT Bombay are the cheapest costing only 15000 rupees and thus the response has been very good,” said Ms. RajulPatkar from IIT Bombay.

eKutir’s human-digital platform that connects markets to billions of smallholder farmers helping them growing more food has also attracted a good response from farmers in the northern region. “We are currently working with 70000 farmers and 287 entrepreneurs across India, Bangladesh and Cambodia,” said Mr. Kiran, Manager-IT for eKutir, elaborating on plans to specifically expand in Punjab in the near future. “eKutir is currently present in Odisha, Bihar, Maharashtra, Bangladesh and Cambodia. The top 3 investors include Facebook &, MIT initiative on Digital Economy and Angel Investments,” he added.

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