February 26, 2018 08:50 PM

Chandigarh (kulbir singh kalsi):

In sync with the spirit of fun, festivity and buoyancy, ROTTO PGIMER launched an Infotainment Campaign on Organ Donation “Live Life, Pass It On” at Chandigarh Administration’s prestigious mega event Rose Festival 2018. The campaign concluded on a positive note today with 163 pledging for Organ Donation and over 1500 reached out directly for awareness generation through the three day event at Leisure Valley, Sector 10, here today.

Leveraging the huge footfall at the Rose Festival, ROTTO PGIMER engaged with public through their fun filled activities like street play, slogan writing and painting, graffiti and signature campaign, quiz competition along with some live music and impromptu dancing and peppering these with information about the cause.

A huge crowd was seen at the stall every time the students from Rayat Bahra University presented street play on the theme of Organ Donation. As they performed the background score of dholak added more zeal to the performance. It was all the more fun as every performance of the play ended with some singing and dancing with even onlookers joining to the foot tapping music.

Fun and entertainment was the flavour with an underlying message at the stall as the students from various educational institutions showcased their best artistic skills deftly using brushes and vibrant colours during the painting competition. There was more on the platter as the anchors Deepak Bhonsle and Jai Singh were seen busy with their talent hunt spree with public actually queuing up to showcase their hidden potential, Joginder Kaur from Govt. College Sector 11 motivating others through her soulful songs, Manoj Khan along with his childhood friend Baljinder Singh from Sikh Regiment, Indian Army pulling the crowds with their high energy popular Punjabi numbers, Naveen and Amrit connecting with public through their interesting rapping and Ram Prasad and Naresh regaling the audience with their poetic renderings.

It was quite a scene as the curious on-lookers watching the performances, slowly moving towards the counsellors and inquiring them about the ‘how’ and ‘why’ of Organ Donation.

The cause was able to garner enough traction among the visitors. It was interesting to see some police personnel from Chandigarh Police taking the initiative, coming to the stall and pledging for Organ Donation. Inspector Sukhdeep Singh was fairly clued about the Green Corridors being created by PGIMER for sharing of organs whereas Kuldeep Singh, Head Constable, even invited ROTTO team for a counseling session for his colleagues.

There have been many worth mentioning moments at Organ Donation Stall as a young mother Purnima Sumani from Rajasthan not only pledged for Organ Donation but explained to her chirpy daughter about the cause; Ram Phal, Susheela and their daughter Reena from Sirsa, already registered as organ donors, specially came to compliment ROTTO PGIMER for the initiative, Rajinder Singh and Manjit Kaur along with their 20 year daughter Kritika Saini expressed their sentiments as they pledged, “At least this way, we will be able to save some lives, which will never be possible otherwise.” Then there were the likes of corporate professionals like Pratibha Dixit, Dhruv Gupta and Bhupinder Malik who have been wanting to register as Organ Donors for long and today, they got an opportunity to do so. There were also some like Taranbir all of 21, suffering from debilitating kidney disease and waitlisted in PGI wait list. Her brother Simran accompanying her was emotional when he said, “It is extremely difficult to see your sibling in pain. I would like to volunteer for the cause so that more people come forward and people like my sister turn lucky and get organ for transplant.”

The maximum queries posed to the cousellors at ROTTO stall pertained to ethical practices, expenses involved, difference between organ and body donation and the process of transplantation etc.

Encouraged by the success of the initiative for second year successively, Dr Vipin Koushal, Nodal Officer, ROTTO PGIMER appreciated Chandigarh Administration for their support to PGIMER in taking forward the noble mandate as he said, “The larger objective is to engage with public to motivate them to register for organ donation, which is a kind-hearted deed and helps saving precious lives. Awareness generation is a first step towards that attitudinal change. Tapping these opportunities like this one helps embedding awareness about the cause in public conscience subtly by making it seen as a ‘normal thing’.”

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