Business

SONALIKA TRACTORS SHOWCASED ITS SUPERIOR TRACTOR RANGE AT ‘PAU KISAN MELA’ IN LUDHIANA

March 23, 2018 08:38 PM

Ludhiana (Alice Guram)

India’s youngest tractor brand, International Tractors Limited (ITL), makers of Sonalika tractors, which has built the World’s No 1 integrated tractor manufacturing plant in Hoshiarpur, Punjab, showcased today its one of the most powerful tractors- RX 50 Sikander, with technologically advanced features like engine capacity of 3067 cc, 1600 Hydraulic pulling capacity, PTO at ‘PAU Kisan Mela in Ludhiana, Punjab. Other tractor models that the company also showcased at the Mela include GT - 26 4 WD, RX- 745 III 4 WD, RX - 35 Sikander, RX - 750 III Sikander, RX- 60 Sikander and Sikander WT-60 4 WD AC Cabin. All the tractors come equipped with advanced features to provide more power and speed, with minimal fuel consumption (Sabse Kaam Diesel me sabse zyada taqat aur raftar) to enable farmers to achieve the highest productivity at reduced operational cost. 

On the sidelines of the exhibition, Executive Director of Sonalika ITL, Mr. Raman Mittal said, “Sonalika enjoys the legacy of a trusted brand among 8 lakh farmers across India as well as globally. The company is poised to bring its best offering to its consumer base. We strongly believe in presenting before our consumers with technologically superior products that are reliable in performance across any soil condition. Technology, Innovation and customization are at the heart of what we do at Sonalika ITL. To cite an example, the newly launched Sikander series is an added testimony to our existing wide portfolio of tractor models. We are certain that Sikander’s revolutionary features will win the hearts of our beloved customers from all the states of India.”

Speaking about the region, Mr. Vivek Goyal, Deputy Country Head, said, “Punjab is a key market for us and PAU Kisan mela is an important platform for the company to connect with progressive farmers and update them with new technologies used in tractors that would enhance their farm productivity and increasing their income.” 

PAU's Kisan Mela 2018 was held from March 23 to 24, 2018 at Punjab Agriculture University in Ludhiana. The mela attracted considerable numbers of farmers from across Punjab and adjoining states. The mela also provided a participatory platform to farmers including farm-women and the local rural youth to visit PAU and enabled them to familiarize themselves with the farm innovations and the latest development in the field of agriculture. 

Sonalika Tractors offers new implements to help double farmers’ income through enhancing productivity, which has led Sonalika to be chosen by Government of India as the contributing partner with Niti Aayog for doubling farmer’s income by year 2022. 

About Sonalika International Tractors Ltd. 

Sonalika International Tractors Ltd. Manufacturer of heavy duty tractor range from 20HP to 120HP, has established World’s No.1 integrated tractor manufacturing facility, strategically located in Hoshiarpur, Punjab. This plant has a total production capacity of 3 lakh tractors annually, with one plant manufacturing 2 lakh tractor with 2 minutes roll out time for each tractor and other plant which manufactures 1 lakh tractor annually. 

Today, Sonalika ITL stands as the 3rd largest tractor maker in India and is recognized in both domestic as well as international market as a formidable player and has strategic business partnership with Yanmar, Japan. The company has earned the trust of over 8 lakhs customers in more than 90 countries in just 2 decades, which is a remarkable growth.

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