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DSGMC ALL SET TO COLLABORATE WITH INDIAN RAILWAYS FOR PROMOTION OF GURU NANAK DEV JI 550 BIRTH ANNIVERSARY

September 15, 2019 05:05 PM

New Delhi (Face2News)

Delhi Sikh Gurdwara Management Committee  is all set to collaborate with the Indian Railways  for using    in-train displays in   long distance trains  and Metro  trains at Delhi , Mumbai and Jaipur  to promote 550th birth anniversary of Sikh Religion Founder Guru Nanak Dev ji . 

DSGMC aims at utilizing   mobile   outdoor media in big way   in around    ten long route  premium/ Metro  trains   to connect with large audiences for promoting    Sikh ethos of serving people without any discrimination of region, religion, race or caste   in the OOH space said Sh Manjinder Singh Sirsa President Delhi Sikh Gurdwara Management Committee here today . 

The committee has chosen prestigous Rajdhani Train between Delhi -Mumbai and Shatabadi Trains between Delhi Lucknow , Delhi -Amritsar besides Metro Trains at Delhi , Mumbai and Jaipur  to explore   untapped potential of Indian Railway in transit advertising   through   pictures, printed material, electric/electronic media, smart posters, holographic images,  etc., on the internal panels  of its trains coaches  to spread    messages about the 550 th birth anniversary of Guru Nanak Dev ji  , along with a logo specially designed for the occasion. 

The committee has chosen prestigous Rajdhani Train between Delhi -Mumbai and Shatabadi Trains between Delhi Lucknow , Delhi -Amritsar besides Metro Trains at Delhi , Mumbai and Jaipur  to explore   untapped potential of Indian Railway in transit advertising   through   pictures, printed material, electric/electronic media, smart posters, holographic images,  etc., on the internal panels  of its trains coaches  to spread    messages about the 550 th birth anniversary of Guru Nanak Dev ji  , along with a logo specially designed for the occasion.   

DSGMC has chosen    Shatbadi Express/Rajdhani  trains  with diverse  passenger profile    ranging from poiticians ,  professionals , beurocrats   to home maker  to  explore  largely unused advertisement potential     on the internal  panels  of its trains.   As these  train connects to the two big cities in a matter of  few  hours, many people are seen to opt for these  train journey instead of costly  air travel ,    which   makes the advertising medium on these  train all the more      cost-effective ,attractive   with nationwide coverage.The negotiation with concerned railways authorities are in final stage and deal is likely to be operationalized  during current month     said Sh Manjinder Singh Sirsa President Delhi Sikh Gurdwara Management Committee here today . DSGMC has already  partnered  with Delhi Metro, one of the most popular modes of travel in the NCR      to     explore the scope  of reaching out to people of a select demographic characteristic and background through Mobile Advertisement in  cost effective method.

This innovative    advertisement  in  metro train on the Blue Line route, from Dwarka to Noida electronic city /Vaishali ,  which are one of the busiest lines of the metro network    has  been  rolled out from 15 th August 2019 for a period of three months till till 550 th birth anniversary function of Guru Nanak Dev ji  which falls on  Nov 12, 2019.

DSGMC  has picked up 56.61 km long route  Blue Line Metro between  Dwarka---Noida electronic city / Vaishali  comprising 8 coaches having 50 stations for  indoor panel advertisement   paying a licence fee of around 12 lakh for period of three months . The DSGMC has got exclusive rights to   use 98 upper panels and 132 lower panels of single  Blue Line Metro Train which operates for 17.50 hours daily with diversified customer base in most clean and efficient environment . The negotiation for Mumbai Metro and Jaipur Metro are in final stage and advertisements on these metros will be rolled on in couple of days he added

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