Bentonville (Arkansas, USA) headquartered multinational retail corporation Walmart removed all 74 varieties of underwear carrying the image of Hindu deity Ganesh, after Hindus protested calling these “highly inappropriate”.

When searched for “Ganesh underwear” at Walmart.com today, it said: There were no search results for Ganesh underwear. 

Distinguished Hindu statesman Rajan Zed, who spearheaded the protest, in a statement in Nevada today, thanked Walmart for understanding the concerns of Hindu community, which felt that such a product was insensitive. We were, however, still waiting for the formal apology from the company; he added.

Zed, who is President of Universal Society of Hinduism, suggested that companies like Walmart should send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns. 

Rajan Zed had said that Lord Ganesh was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to adorn one’s crotch or for “moisture-wicking” or for making underwear appear “sexy”. Inappropriate usage of Hindu deities or concepts or symbols or icons for commercial or other agenda was not okay as it was painful for the devotees. 

Hinduism was the oldest and third largest religion of the world with about 1.2 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Zed had noted.

Rajan Zed had stated that such trivialization of Hindu deity was disturbing for the Hindus. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added. 

Rajan Zed had stated that such trivialization of Hindu deity was disturbing for the Hindus. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added. 

Rajan Zed was of the view that insensitive handling of faith traditions sometimes resulted in pillaging serious spiritual doctrines and revered symbols.In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.

Described as "Celestial Ganesh Blessings"; Walmart was selling 74 (now removed) different varieties of underwear; carrying Lord Ganesh image; for men, women, girls, boys, teenagers, kids as briefs, boxer briefs, thongs, panties, pouch boxer, bikini panties from $15.99 to $19.99. These came as low waisted, high waisted, hipster, low rise, G-String thongs, etc. 

With fiscal year 2024 revenue of $648 billion, it is claimed that each week, approximately 255 million customers and members visit more than 10,500 Walmart stores and numerous eCommerce websites in 19 countries. Its tagline is "Come for the Deals. Stay for the drama."