Business Buzz/Chandigarh:
Signia, a premier brand under the WS Audiology group and a global leader in hearing aid technology, today announced the launch of an innovative concept store that redefines the experience of hearing solutions in Chandigarh. This state-of-the-art Signia store symbolizes modern hearing care by offering comprehensive, high-quality solutions for those with hearing impairments. It integrates interactive experiences, innovative products, and expert audiological advice all under one roof, setting a new standard for hearing care services.
“Hearing loss is the most common sensory deficit in humans today. There is a stigma associated with hearing loss that is well known. Many factors contribute to the stigma, but perhaps the biggest one is that we don’t talk about it enough,” said Mr. Avinash Pawar, CEO & Managing Director, WS Audiology India.
“Untreated hearing loss has social, physical, and psychological consequences. With the launch of this Signia store, we aim to provide a youthful and inclusive experience that reframes assumptions about hearing aids and empowers the people of Chandigarh to take action,” Mr. Pawar continued. The Signia store in Chandigarh will be operated by Hearing Hub, a trusted name in hearing clinics, which understands the profound impact that hearing loss can have on one’s quality of life.
Dr Deepti Gupta and Mr. Ajay Gupta of Hearing Hub said, "Inaugurating the Signia store in Chandigarh is a significant step in our mission to support the hearing-impaired community. This initiative will not only raise awareness and reduce the stigma associated with hearing aids but also provide comprehensive and personalized hearing care solutions for the people of Chandigarh and beyond.”
Globally, hearing loss is a significant concern, affecting an estimated 1.6 billion people. Of these, approximately 430 million experience severe hearing difficulties. The World Health Organization predicts these numbers to climb to 2.5 billion by 2050, with a staggering 700 million anticipated to face debilitating hearing challenges. Despite solutions being available, a scant 20% of those affected have access to vital hearing aids. This lack of care manifests in societal ramifications, leading to feelings of isolation, mental health challenges, cognitive setbacks, and hindered career opportunities.
Dr Deepti Gupta and Mr. Ajay Gupta of Hearing Hub said, "Inaugurating the Signia store in Chandigarh is a significant step in our mission to support the hearing-impaired community. This initiative will not only raise awareness and reduce the stigma associated with hearing aids but also provide comprehensive and personalized hearing care solutions for the people of Chandigarh and beyond.”
Signia is one of the world’s leading hearing aid brands. We aim to enhance human performance through iconic innovations and consumer-friendly designs that shape the hearing health market. Since its launch in 2016, Signia has regularly brought world-first hearing solutions to the market and is a pioneer in rechargeable hearing technology.
In addition to highly innovative hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia, and its hearing care professionals, enable hearing aid wearers not just to correct hearing loss but to gain an edge – to Be Brilliant.
Formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. With truly differentiated brands like Widex, Signia, Rexton, Audio Service and Vibe, and with diverse assets across wholesale, retail, online, managed care and diagnostic solutions, we are active in over 130 markets. WS Audiology employs 12,500+ people and is privately owned by the Tøpholm and Westermann families and the Lundbeck Foundation, as well as funds under the management of EQT. As a global leader, our ambition is to unlock human potential by making wonderful sound part of everyone’s life.