Chandigarh (Face2News)
To strengthen its sports content offering, Moj, India's number one short video app, announced a partnership with India’s leading cricket app, Cricbuzz. Through this partnership, cricket fans on the Moj platform will be able to watch Cricbuzz’s insightful cricket content, especially around IPL, such as access to pre, mid and post-match analysis of the Tata IPL matches, commentary-driven short videos, first of its kind short form preview reels, and behind the scene content from anchors.
Cricbuzz enjoys a leadership position in the cricket content platforms with a user base of millions of cricket fanatics. Cricbuzz star experts – Harsha Bhogle, Gaurav Kapur, Virender Sehwag, Michael Vaughan, and Parthiv Patel, will be regular faces amongst others on the Cricbuzz account, giving the audience their unique perspective on ongoing matches and team strategy.
Moj is becoming a home to many sporting events such as Star Sports for Pro Kabaddi League and Indian Premier League, Prime Volleyball League, Tata Open Maharashtra, and Haryana Steelers (PKL team), Ahmedabad Defenders (PVL team), to name a few. With the addition of Cricbuzz, it will further strengthen its sports category in India.
Moj is at the peak of bolstering its varied genres on the platform through mindful partnerships, and while partnering with Cricbuzz, Shashank Shekhar, Sr. Director Content Strategy and Operations, Moj and ShareChat, said, “As cricket fever grips the country with the latest season of IPL, we are excited to collaborate with Cricbuzz to provide our users with real-time and insightful update on all the cricketing action.
