(MOREPIC1)Face2News/Mohali
Bath & Body Works, one of the world's leading specialty retailers & home to America's Favorite Fragrances® opens its first store in India at CP 67, Mohali. Apparel Group, a global fashion and lifestyle retail conglomerate brought Bath & Body Works to India in the year 2018 and has created an omnichannel experience for the brand since then. Having established itself as one of the most sought-after personal care essentials and home fragrance brands for women and men, the Bath & Body Works store at Mohali, will be spread over 827 Sq. Ft. offering a breadth of exclusive fragrances for body and home.
Building further on the brand's mission to expand its offline presence in the Indian market since 2018, Bath & Body Works currently has a network of 32 stores in 16 cities across New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Lucknow, and Chandigarh to name a few. The brand launched their own e-commerce platform in India in 2019 to broaden its Tier 2 & Tier 3 city penetration and accessibility via a robust omnichannel presence. As India witnessed a surge in e-commerce with consumers turning to digital alternatives, Bath & Body Works further expanded its presence in the online space by launching on beauty and fashion e-retailers like Nykaa, Myntra and Amazon.
