A UNIQUE CULTURAL EXPERIENCE AND BESPOKE CRAFTSMANSHIP 

Face2News/Chandigarh

CII Chandigarh Fair 2022 began with great zeal and enthusiasm among customers, showcasing a number of attractions. One of the main attractions this year is the exhibit area where a majority of stalls were set up by exhibitors from West Bengal. This included a range of diverse and creative products with intricate designs and exemplary craftwork. Shri Banwarilal Purohit, Hon’ble Governor, Punjab & Administrator, UT Chandigarh specially visited the West Bengal handicraft stalls and praised the craftsmanship of the artists. 

Interesting handicrafts and artifacts have been displayed at the West Bengal stalls at Hall no. 3 of the Fair. MSMEs from the Northern Region have portrayed their displays at this platform to represent their creativity. A unique display among these stalls is that of water hyacinth bags that have been organically made by a group of 25 people from Hoogli district in West Bengal. 

An interesting display of artifacts, intrinsically made from matchsticks, could also be witnessed in one of the stalls. Visitors must explore the unique designs of book folders, coasters, baskets and clutches in this section. Earlier  the 25th edition of CII Chandigarh Fair 2022, Confederation of Indian Industry (CII)’s flagship event, kickstarted with fervour at Parade Ground, Sector 17, today with huge fanfare. Shri Banwarilal Purohit, Hon’ble Governor, Punjab & Administrator, UT Chandigarh inaugurated the four-day fair  on Friday. 

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The West Bengal State Export Promotion Society (WBSEPS) has displayed their wooden carvings, wall hangings, sculptures and hand-stitched toys, attracting different age-groups to their stalls. In addition to this, jute-based items have been a specialty of the region and have proved to be a big hit in this Fair as well. While jute bags, footwear and paintings we attracted adults, jute dolls and toys have been a great attraction for the kids. 

An interesting display of artifacts, intrinsically made from matchsticks, could also be witnessed in one of the stalls. Visitors must explore the unique designs of book folders, coasters, baskets and clutches in this section. 

Adding to home décor, West Bengal stalls provide a creative form of ‘handmade organic flower sticks’ created from wheat husk, pine cone, dried fruits and palm that are frozen and then created into these decorative masterpieces. Falling in the same category are the wooden wall hangings that are painted on Mahogany wood by a set of 8 artisans. 

Specialising in using natural resources and extraordinary talent, one of the major crowd-pulling stalls was that of hand-painted and hand-printed kurtis and dupattas of Pattachitra and Bandini type, made up of cotton and tussar silk, by the artisans of Shantiniketan. Complementing this was the Dokra jewelry and ornaments, a famous and ancient form of metallurgy. 

Visitors have a wide range of products to choose from the National Jute Board stalls and WBSEPS stalls. CII Chandigarh Fair gives an impetus to the MSME exhibitors as they get to experience a dynamic customer base and know about their preferences. Undoubtedly, CII provides a great platform and acts as a catalyst in showcasing new inventions and inculcate the habits among the general public towards saving our planet Earth. The exposure which the artists get here adds a lot to their confidence, especially the under-privileged women of the society. It is a great platform for women empowerment also.

Earlier  the 25th edition of CII Chandigarh Fair 2022, Confederation of Indian Industry (CII)’s flagship event, kickstarted with fervour at Parade Ground, Sector 17, today with huge fanfare. Shri Banwarilal Purohit, Hon’ble Governor, Punjab & Administrator, UT Chandigarh inaugurated the four-day fair  on Friday. He also extended his best wishes to the visitors for the blissful festive season and took a round of the exhibition and visited various stalls. Hon’ble Governor interacted with small business owners who had set up stalls of dry fruits, frozen foods, carpets, etc. He also took a walk around the auto-exhibit which showcased 16 auto brands at the Fair. 

Hon’ble Governor also visited the special display of medicinal saplings, put up by CII-Indian Women Network Chandigarh Chapter to promote awareness of health and wellness through locally available herbs and plants.

Confederation of Indian Industry (CII) has been organising its flagship B2C Exhibition, the CII Chandigarh Fair annually on the eve of the festive season but was paused briefly due to the pandemic. Back due to the overwhelming response from tricity residents and the astounding success of the last editions, CII Chandigarh Fair has presented high-volume business growth for companies and has become one of the most sought-after trade events in Northern India. The Fair has become an inevitable business & promotion platform for wholesalers, retailers, importers and exporters, manufacturers, and representatives from various trade and non-governmental organisations, especially small businesses and artisans who wish to display their crafts for the public.  

Living up to its legacy of bringing in the best deals in consumer goods, the 25th CII Chandigarh Fair presents home décor, automobiles, handicrafts, electronics, fashion apparel, healthcare, and finance, in 10 concurrent expos, all under one umbrella at the most perfect time of the year. 

Mr Rajiv Kaila, Chairman, CII Chandigarh said, “For the past 24 editions, CII Chandigarh Fair has been instrumental in connecting thousands of visitors with the right products and services, thereby providing incredible opportunities for the participating brands to directly engage with the end users. The objective of the event is to bring together major consumer brands under one roof and create a one-stop shopping destination for visitors, ahead of the festive season. I hope that all visitors enjoy the shopping options and make the most of what CII Chandigarh Fair 2022 has to offer.”  

Highlighting the importance of the Fair, Mr Amit Thapar, Chairman, CII Punjab shared, “CII Chandigarh Fair 2022 has been ensuring a massive platform of visibility and networking for the brands providing them with a direct interface to connect, collaborate and create strong business relations and recurring sales. Our aim is to provide a boost to MSMEs and help expand their area of reach so that they get an opportunity to explore different markets across the region.” 

The 25th edition of the Fair attracted huge crowds from the region on Day one, reinforcing the expo's position as a proven and trusted shopping hub. Going by the initial feedback from the visitors at the Fair, around 94 per cent have rated the exhibition as Excellent or Good. Further, 94 per cent of the visitors on day 1 have also expressed their desire to visit the fair in the next edition as well. The Fair is being held from Friday, 14th October to Monday, 17th October. The timings will be 10 am to 8 pm on all four days.