Akhilesh Bansal/Chandigarh 

Trident, one of the largest manufacturers of wheat-straw based paper, proudly announced the successful run of its much-anticipated Trident Associate Meet 2023- Partners in Progress. This year's event, at Andaz Aerocity, New Delhi witnessed the convergence of Trident's dynamic associates for a remarkable occasion filled with innovation, engagement, and insightful discourse.

"We are proud to launch the Trident's new packaging of copier range, a transformational step after almost half a decade. The refreshed packaging design redefines the company's commitment to sustainability, reflecting continued pursuit of excellence", said Rajinder Gupta, Chairman, Trident Group.

The unveiling ceremony showcased the brand's dedication to staying ahead in contributing to the planet and functionality, resonating with the evolving preferences of the market. The brand introduced an array of promotional schemes for its esteemed notebook brand, 'My Choice'. These schemes promise to captivate retailers and distributors with irresistible offers, reaffirming the brand's dedication to providing value and quality in every product.

The event also hosted a thought-provoking panel discussion on the New Education Policy 2024- Impact on paper and publication landscape. The distinguished panelists from CERT, CPPRI and major publications graced the event and shared their insights, predictions, and strategies to adapt to the evolving demands arising from the policy.