BILLION-TRILLION DOLLAR MARKET
By Ajaypal Singh Hundal
The status of fashion within the sphere is a long-interesting subject of debate. Fashion can’t be confined to clothing: it is much more than that. Fashion is an art of presenting in a way that platter gets way more than its weight….!!
It has become one of the key features of any country. Its worldwide presence can't be ignored. It has the capability to ripple socio-economic waves anywhere on the planet. Charles Frederick Worth marked transformation (social conformation to reflection of individuals personality) left an indelible mark in the fashion industry.
Fashion is style, trend an art of catching the moment / opportunity by glance. Although, fashion is ever-evolving, trends or trend-setters keep on changing their faces periodically due to inherent protest in humans but one thing hasn't changed in centuries- only big guns hold the power to influence the course of trends in the industry. It was in the shape of Royals in Earlier centuries and today it is in the shape of Big-Guns, celebrities and Brands.
The words of Art economist, Claire Mc Andrew, can't be ruled out “no matter how highly valued art is in society, there is no escaping the fact that it is produced, bought, and sold by individuals and institutions working within an economic framework inescapable from material and market constraints.” Artists of the day have become brand names, and the market got more concerned about artist’s sales history than aesthetic qualities of a product before launch.
There is an infinitesimal amount of doubt that appearance plays a prominent role in revealing our values and aspirations. Clothing and make-up in a style is the most effective tool in shaping outward peculiarity. The factor can’t be ignored that glossy models with high heels and perfect clothing get a more favourable pitch in comparison.
Fashion is style, trend an art of catching the moment / opportunity by glance. Although, fashion is ever-evolving, trends or trend-setters keep on changing their faces periodically due to inherent protest in humans but one thing hasn't changed in centuries- only big guns hold the power to influence the course of trends in the industry. It was in the shape of Royals in Earlier centuries and today it is in the shape of Big-Guns, celebrities and Brands. (The writer is Australian Author)